NewFest 2018

NewFest is New York’s largest presenter of LGBTQ+ film and media. Through year-round screenings, programs, partnerships, and events, NewFest has grown to become New York’s largest convener of LGBTQ+ audiences in the city. This year, the NewFest Film Festival focused on what LGBTQ+ films can do for the LGBTQ+ community. The team at Ogilvy worked on a direction focused on highlighting different identities, sexual orientations, and different aspects that make people diverse. The direction served to remind people that diverse representation is important when telling stories. The team collaborated with NewFest to deliver a branded experience at two theaters in the Chelsea area. We worked tirelessly to deliver cohesive branded assets for various formats; digital, print and video. I was responsible for assisting the creative team with building social assets (social covers, posts, and thumbnails), print assets, program ad designs, t-shirt design drafts, and layouts. In the end, this campaign built an inclusive platform to share diverse stories.