Hospital for Special Surgery (HSS) had been the #1 orthopedic hospital for 11 years. Finding a hospital you can trust when you need orthopedic surgery can be hard. What makes HSS a special hospital is that they understand the human truth, How you move is who you are. Now they've been #1 for 11 years and are constantly searching for more world class surgeons to meet their growing demand.
I collaborated with a bad-ass team at Ogilvy and worked to express the HSS brand's ethos and promise. I developed and delivered a range of creative that involved working with the print department and project managers to execute deliverables, manage assets for publication. The team and I worked together to create messaging to elevate HSS away from overused hospital claims. The work included banners for airports, Out of home located throughout New York, billboards, and other client requests.
West Palm Airport OHH
NYT & WSJ
Times Square OHH
Credits: Agency:Ogilvy Executive Creative Director/Senior Copywriter: Eric Aronin Senior Art Director:Aaron Ricchio Junior Art Director:Kelvin Medina Junior Copywriter:Robertsy F. Gribkoff