HSS

Hospital for Special Surgery (HSS) has been the #1 orthopedic hospital for 11 years. Finding a hospital you can trust when you need orthopedic surgery can be hard. What makes HSS a special hospital is that they understand the human truth, How you move is who you are. They've been #1 for 11 years and are constantly searching for more world-class surgeons to meet their growing demands. I collaborated with a bad-ass team at Ogilvy and worked to express the HSS brand's ethos and promise. I developed and delivered a range of creatives that involved working with the print department and project managers to execute deliverables and manage assets for publication. The team and I collaborated to create messaging to elevate HSS away from overused hospital claims. The work included banners for airports, billboards placed around major traffic areas in New York, and other client requests.

West Palm Airport OHH

Brooklyn Facility

NYT & WSJ

Times Square OHH

Credits:

Client: Hospital for Special Surgeries
Agency: Ogilvy
Executive Creative Director/Senior Copywriter: Eric Aronin
Senior Art Director: Aaron Ricchio
Junior Art Director: Kelvin Medina
Junior Copywriter: Robertsy F. Gribkoff

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