HSS

Hospital for Special Surgery (HSS) has been the #1 orthopedic hospital for 11 years. Finding a hospital you can trust when you need orthopedic surgery can be hard. What makes HSS a special hospital is that they understand the human truth, How you move is who you are. They've been #1 for 11 years and are constantly searching for more world-class surgeons to meet their growing demands. During my span at Ogilvy as an art director resident, I had the opportunity to collaborate with a highly proficient team to convey the fundamental ethos and commitment of the HSS brand. I assisted with conceptualizing, developing, and delivering a diverse range of creative assets, and worked in close coordination with the print department and project managers to ensure seamless execution and management of deliverables for publication. Our collective efforts resulted in developing compelling messaging strategies that repositioning HSS beyond conventional hospital affirmations. This encompassed the creation of banners for placement in airports, strategically positioned billboards in prominent New York traffic areas, and meeting various bespoke requests from our esteemed clients.

NYT & WSJ Print As s

Times Square OHH

Brooklyn Facility

West Palm Airport OHH

Credits:

Client: Hospital for Special Surgeries
Agency: Ogilvy
Executive Creative Director/Senior Copywriter: Eric Aronin
Senior Art Director: Aaron Ricchio
Junior Art Director: Kelvin Medina
Junior Copywriter: Robertsy F. Gribkoff

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