Hospital for Special Surgery (HSS) had been the #1 orthopedic hospital for 11 years. Finding a hospital you can trust when you need orthopedic surgery can be hard. What makes HSS a special hospital is that they understand the human truth, How you move is who you are. Now they've been #1 for 11 years and are constantly searching for more world class surgeons to meet their growing demand.
I worked on this client to develop and deliver a huge range of creative. The team and I worked together to create messaging to elevate HSS away from overused hospital claims.
West Palm Airport OHH
NYT & WSJ
Times Square OHH
Credits: Agency: Ogilvy Executive Creative Director/Senior Copywriter: Eric Aronin Senior Art Director: Aaron Ricchio Junior Art Director: Kelvin Medina Junior Copywriter: Robertsy F. Gribkoff