Cheetos Super Bowl LV 2021

As part of the Cheetos social team, I worked on the Super Bowl LV 2021 campaign. As the AD, I had the responsibility to build social content and digital media to support the Cheetos super bowl campaign. I was also be part of the super bowl war room and created social content during the big game.

When Popcorn Sacks Crunchy
We made a fun video anticipating the Big Game using pieces of Cheetos Crunchy and Popcorn to show how the two flavors came together in Cheetos' Crunch Pop Mix. My copywriting partner and I came up with the concept and storyboarded the video. We worked with a video producer to make this come to life.
IG Post
Crunch Pop Mix
As part of Cheetos Super Bowl campaign, we promoted Cheetos newest flavor, Crunch Pop Mix. I shot and edited content videos like the one below that was shared on Cheetos Instagram Reels and TikTok.
Wallpapers
we shared wallpaper images on Cheetos social for fans to screenshot and use.
Can You Hear it?
Content During the Game
As part of Cheetos' social strategy, we shared some delicious cooking recipes for the big game.
Cheetos also took part in some brandter with TurboTax and Scoots
Credits
Agency - VaynerMedia
CD - Todd Bradley, Harrison Barron
Art Director - Kelvin Medina
Copywriter - Liz Vargas

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