When Popcorn Sacks Crunchy
We made a fun video anticipating the Big Game using pieces of Cheetos Crunchy and Popcorn to show how the two flavors came together in Cheetos' Crunch Pop Mix. My copywriting partner and I came up with the concept and storyboarded the video. We worked with a video producer to make this come to life.
we shared wallpaper images on Cheetos social for fans to screenshot and use.
Can You Hear it?
Content During the Game
As part of Cheetos' social strategy, we shared some delicious cooking recipes for the big game.
Agency - VaynerMedia
CD - Todd Bradley, Harrison Barron
Art Director - Kelvin Medina
Copywriter - Liz Vargas