Credits:
Agency - Ogilvy NY
ACD - Brittany Perez
Junior Art Director - Kelvin Medina, Jennifer Orr
Copywriter - Taylor Reeves
San Pellegrino Momenti™ Drinks Social
San Pellegrino engaged the team at Ogilvy to promote their new Momenti™ sparkling drinks through social media channels. To capture the unique character of each flavor, the team decided to create custom mandala artwork in-house. A distinct mandala design was developed for each new flavor: Clementine & Peach, Limon & Raspberry, and Pomegranate & Blackcurrant. I contributed to the conceptual development of the mandala designs and took the lead in designing and illustrating the mandala for the Clementine & Peach flavor. The client responded positively to the creative direction and subsequently requested mandala designs for several of their traditional flavors, including Limonta, Aranciata, and Aranciata Rossa.
