Vaseline Branding Book
In response to the specific regional nature of Vaseline's market presence, diverse interpretations of the Vaseline brand have emerged across different markets. The primary objective was to establish a cohesive and standardized visual identity for Vaseline on a global scale. Together with the team, I undertook the task of consolidating Vaseline's brand guidelines into a comprehensive framework that would serve as a visual reference point for local markets, while simultaneously implementing a contemporary perspective to modernize Vaseline and enhance the overall aesthetic. My role involved overseeing the layout design, integrating ongoing projects from various markets, and crafting visual representations that resonated with the brand essence. This initiative also entailed in-depth research into consumer insights and cultural subtleties from diverse regions and demographics.
