Vaseline is a very regional piece of business and as a result markets tend to interpret the Vaseline brand as they see fit. The task at hand was to unify Vaseline’s visual identity at a global level.
The team and I developed a visual ID for local markets to leverage while at the same time modernize Vaseline and elevate the look/feel of the work. I was responsible for the layout, using active projects throughout markets and build visuals. This project also required delving into insights and cultural nuances from different markets and cultures.