The Home Depot marketing team asked the UWG team to design and animate a set of Giphy stickers to promote the Retool Your School program and engage with HBCUs on social media. The challenge being able to really connect with our audience and let them feel represented.
For these stickers we decided to visually represent different aspects of the program and expand on the new branding. A big aspect of the RYS program is the voting phase, where schools have to collect the most votes to be awarded additional grants. The stickers needed to be fun and convey urgency to cast votes from the HBCU community. I helped concept and design these along with the other art director, Jacklyn. I animated the giphy stickers on AfterEffects.
As the program was developed and rolled out, we saw a pretty good engagement from our social audience. It felt good to see students use assets that we created.
Christmas Giphy Set
The team and I also designed a set of Holiday stickers to promote the holiday spirit within the HBCU audience.
Sketches
RYS2023 Welcome Box
This welcome box was made and sent out to the HBCU's school administrators to get them prepared and excited for the Retool Your School Program. Launching the updated visual look for the 2023 program, the creative team took to build a toolkit for school administrators and RYS promotional items. The box included an info card on new program updates. The welcome box needed to promote the program while also get the community excited about what's coming.
The design of the box took a couple of rounds and designs from the design team. The senior art director, Chris, and I took to the drawing board and many design drafts before ending up on this final look. The box design was made to include a inspirational message and welcome the schools to the RYS program. Ultimately we kept the box pretty simple but intentional with its design. The box also included info cards that the team made to explain the program more in detail and get them excited for what’s about to come.
Welcome Box Info Card Insert, this was designed to promote more info and program updates
Inside of info Card Insert
One of the boxes we sent out to the school admins
Credits
Client - Home Depot
Agency - UniWorld Group
Senior AD - Chris Cogswell
Art Director - Kelvin Medina,
Art Director - Kelvin Medina,
Jacklyn Landers (Giphy Stickers)
Copywriter - David Graddick
